You have a business to run and obligations to meet. You also understand the important role marketing plays in growing your business. But as always, there’s just not enough hours in the day…and who do you trust? Regional Media can assist you in marketing your business across ALL media platforms, be it broadcast radio, TV, cable, web/digital, print, direct mail, outdoor, etc. From campaign development, to media placement and everything in between, our team has nearly 125 years of combined experience. And we’re ready to go to work for you!
No one single company or organization in our trade area comes close to having Regional Media’s winning track record for producing and managing special events and shows. For over 30 years, we have managed and promoted successful farm and trade shows, concerts, cooking schools, bridal fairs, public fireworks displays, parades, banquets, fundraising events and socials, etc. We have the experience and know-how to take your idea for an event or an existing event and bring it to new heights!
Like any advertising medium, there’s a “right” way to do radio and a “wrong” way. The right way is to craft commercials that motivate listeners to take action. The wrong way is to let a clever idea hijack the process and sacrifice results for creativity.
Regional Media uses a time-tested, proven process to uncover opportunity within a business, and then write and produce our radio and web commercials. Each idea we present will grab the listener’s attention, present the most compelling benefit(s), proffer an irresistible offer and then rally the consumer with an urgent call to action. That may sound like a strict recipe for boring radio commercials. And truth be told, our commercials are more likely to deliver substance than flash. But for all the bells and whistles and crazy sound effects you could cram into a radio commercial, the only sound that truly matters is the ringing of the cash register.
Advertise on any of our station websites to continue top-of-mind awareness. Banner Ads provide a visual, clickable ad seen by your targeted demographic. Results are measured two ways:
- Impressions – the number of times the ad was displayed on the screen of a visitor to the site.
- Click-throughs – Impressions that resulted in someone clicking on the ad to go to a web page, coupon, etc. for more information.
Radio Shopping Show
Offer half off certificates for your products or services to our listeners in exchange for advertising credit on any of our stations! The ShoplLocalNow.com promotion comes with a built-in set of 1000 loyal purchasers ready to buy your certificates!
Streaming Audio Sponsorship
Sponsor a radio station’s “Listen Live” feature or Podcasts for maximum online exposure. Promotional announcements across the station’s website, on-the-air and inside the streaming player, naming you as the exclusive sponsor of this very important service! Daily repetition with repeat/at-work listeners that tune in every day from work, on-the-road, with a laptop or all over the world, giving you another opportunity to brand your business and keep website traffic constant.
Videocasting & Podcasting
Need simple video production or production of a podcast for your website? We can definitely help, and the cost is very affordable!
Sponsor various areas of our group websites such as user-generated content where listeners submit videos, photos, stories and more. Or perhaps specific features, News & Weather content, and more!
Musical Images (aka Jingles)
Why should you consider using a jingle? Jingles provide one of the most powerful and efficient methods for advertising your products and services BECAUSE they are based on music — the universal language. It is a proven fact that music alters moods and triggers sensations. Having a jingle that creates a happy, upbeat mood will simultaneously hook the listener into feeling happy and upbeat about your products and services. The desired ambiance may be one of relaxed and calming, or perhaps a driving, corporate, high-energy atmosphere. Whatever the tone,jingles quickly and easily make an immediate connection with your listeners.
Keep your name on everybody’s lips!
Think of any big name brand in any industry, and most likely you’ll recall a catchy jingle that you can sing from beginning to end — no matter how long ago that jingle may have first been aired! Here are some popular examples. See how many of these you can remember:
- I wish I were an Oscar Mayer wiener. That is what I’d truly like to be.
- Like a good neighbor, State Farm is there.
- The best part of waking up is Foldgers in your cup.
- I am stuck on Band-Aid, and Band-Aid’s stuck on me.
- Dairy Queen – We treat you right.
- We’ll leave the light on for you.
Jingles work not to mention they keep selling long after they are heard! An effective jingle not only hooks your company’s name into the listener’s memory, but also reinforces key selling points, or an overall positive imagery connected with your products. And each time a prospective customer sees or hears your name, they will remember exactly what it is you sell, again reinforcing that important link!
Tie all your marketing and advertising together!
Jingles can be used for any advertising budget, and any medium (Radio, TV, Print). And studies have shown that if you include your slogan underneath your logo in all visable advertising, your message will be even more effective. Your viewers/listeners will make a direct correlation between your company name and your slogan, making you unforgettable!
You spend a fortune on marketing to get people to call, so the next question is: Are you taking FULL advantage of your company’s telephone system? Research shows 90% of callers with silence on hold will hang up after 40 seconds and 30% of those will never call back. Music will keep callers on the line thirty seconds longer than silence, INFORMATION will keep them on the line for up to 3 minutes longer and increase requests for products by 12%! If your phone system supports ‘message on hold’ Regional Media can help. We can create effective on-hold phone messages that will get results!
Promotions & Events
Your company’s brand is not just a logo or a jingle. Your brand resides within the hearts and minds of customers, clients, and prospects. It is the sum total of their experiences and perceptions, some of which you can influence, and some that you cannot.
A great opportunity to influence the consumer’s brand perception of your business is a strong promotion or event sponsorship. You can utilize promotions to:
Generate short term incremental sales
Enhance brand awareness and recognition
Create community goodwill
Create employee buy in and ownership of the brand
Gain market share from competitors
High Impact Radio Marketing
Brand and Digital Marketing
Contesting / Promotions
Discount Gift Certificates
Social Media Engagement
Online Display Advertising
Web Design Services
Advertising Consultant Services
On-Hold Phone Messaging
Training and Development