Target Demo: 25-54
Western Illinois’ Classic Rock station has a multi-generational reach and recently scored its biggest ratings successes in a decade. Classic 103 is centered on the greatest rock songs of the 70s and 80s with a dash of tracks from the late 60s and early 90s. Classic Rock is a solid, stable format that attracts loyal and affluent listeners. The format is freshened by daily features, including hourly updates from: Fox News, Fox Sports, LocalSportsNow.com, MacombNewsNow.com, and Accuweather. With a wonderful array of On-Air staff we are able to entertain Western Illinois. Classic 103 is also the radio home of WIU Football and Men’s Basketball.