Pinterest launches Black-owned fashion and beauty shop

By JACQUELINE LAUREAN YATES, ABC News

(NEW YORK) — Following the deaths of Breonna Taylor, George Floyd and many others at the hands of police, there’s been more of a national effort to support people of color.

One way people are standing in solidarity is by supporting Black-owned brands, and that’s a part of the reason Pinterest has launched a Black-owned fashion and beauty shop.

In addition to celebrating National Black Business Month, the company said there was an increased interest in Pinners searching for “Black-owned business” as well as “support small business” from June 22 to July 19 compared to the same time period in 2019.

The curated collection features over 20 Black-owned fashion and beauty brands and more than 600 products all in one spot to make it easier for Pinners to discover and shop from mission-driven brands.

A few standout labels featured include Beauty Bakerie, The Folklore and Lemlem.

Each product featured has a shoppable product pin that links buyers directly to the respective store’s virtual checkout — allowing funds made to go directly to each retailer.

Pinterest previously has offered collections surrounding small brands for holiday shopping and in April to help promote Earth Day.

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