Pop-up shop celebrating next week’s Allman Brothers Band reunion concert opening Saturday in NYC

In honor of the special concert at New York’s Madison Square Garden this Tuesday, March 10, featuring surviving Allman Brothers Band members reuniting under the moniker The Brothers to celebrate the group’s 50th anniversary, a pop-up shop will open in the Big Apple on Saturday, March 7.

The temporary store, dubbed The Brothers Pop Up Experience, will be located at Shop Nation, concert promoter Live Nation’s New York City retail store on West 15th Street.

The shop will sell event merchandise from The Brothers, as well as classic Allman Brothers Band items, and exclusive photo and art prints of the famous Southern-rock group.

In addition, longtime Allman Brothers tour manager and photographer Kirk West will make in-store appearances at the shop on March 7 and March 8, during which he’ll sign copies of his books, including Les Brers: Kirk West’s Photographic Journey with The Brothers, The Blues in Black and White and Big House Museum.

Also on Saturday and Sunday, fans who visit The Brothers Pop Up Experience will have the chance to win tickets to the sold-out March 10 concert. A total of four tickets will be given away to a pair of lucky winners.

The shop will be open from 11 a.m. to 7 p.m. on March 7, 8 and 10.

As previously reported, the concert will feature founding Allman Brothers drummer Jaimoe, as well as the band’s longtime guitarists Warren Haynes and Derek Trucks, bassist Oteil Burbridge and percussionist Marc Quinones. The Brothers will be joined by Derek’s younger brother, Widespread Panic drummer Duane Trucks; former Allmans pianist Chuck Leavell; and Double Trouble keyboardist Reese Wynans.

The show will be streamed live as a pay-per-view event at nugs.net.

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