Is the ag equipment sector falling behind in ecommerce?

Is the ag equipment sector falling behind in ecommerce?

The founder of an online marketplace for construction parts and equipment says the ag equipment industry could be falling behind in digital commerce.

Luke Powers with gearflow.com compares the situation to Walmart in the year 2000.

“Walmart saw Amazon as an online book seller. There was no reason to fear them, right? Walmart has since woken up and are a lot more digital friendly today, but I think looking back it is pretty clear that Walmart would have approached digital commerce much more quickly.”

He tells Brownfield the ag equipment industry was built on relationships and communication, so the solution should encompass that.

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